Meet Hasselblad Ambassador Lars Schneider, a commercial photographer whose work spans wild landscapes, powerful portraits, and high-energy action. From National Geographic to Zeiss, Lars is known for chasing light in every condition, creating images that invite you to pause and feel something inside the frame. With the X2D II 100C & XCD 35–100E, he brings Hasselblad’s strengths to life: 100 MP medium-format detail, 5-axis 10-stop stabilisation, and HNCS HDR for true-to-life colour and incredible
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