Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
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Book Club Discussion: Alchemy by Rory Sutherland
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Rory Sutherland, Vice Chairman of Ogilvy, solves problems clients didn’t even know they had. He's a master of consumer psychology and persuasion. Hear from the man renowned for uncovering unseen opportunities in consumer behavior, with a resume that includes: 🧠 Vice Chairman of one of the biggest advertising agencies in the world, Ogilvy 🧠 Founded Ogilvy Consulting’s Behavioral Science Practice 🧠 Past President of the IPA, Chair of the Judges for the Direct Jury at Cannes and has spoken at TE
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