Your Zestimate is a data point… not a strategy. Zillow can estimate square footage, bedrooms, and past sales. But it can’t walk your neighborhood. It can’t evaluate competing listings in real time. It can’t spot a bidding-war opportunity based on timing, demand, and buyer behavior. And it definitely can’t design a pricing and positioning strategy that protects every dollar of your equity. We can. And this year alone, our strategic approach helped sellers secure on average of ~$60K more than onli