Domino's Pizza: The Radical Honesty That Fueled a Billion-Dollar Turnaround
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Domino's Turnaround – How To Face a Brand Crisis Head-On
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Domino's beat Pizza Hut in sales for the first time last year. The pizza chain has come a long way in recent years after CEO Patrick Doyle's "pizza turnaround," but the competition is still going strong. | CNN Business
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By 2008, Domino’s faced a crisis; customers hated the pizza. Surveys called it “the worst-tasting national pizza chain.” The crust was “like cardboard,” the sauce tasted like “ketchup.” Revenue stagnant, franchisees frustrated, stock at $3 a share, customer satisfaction plummeting. Most companies ignore criticism or spin it. Domino’s did the opposite; they embraced their failure publicly and promised transformation. In 2009, they launched “Pizza Turnaround,” showing real customers trashing their
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