Investing in the UK: Why Morningstar is Optimistic for 2026 📈 Dan Kemp, Chief Research and Investment Officer at Morningstar, explains to City AM why the firm is focusing on the UK despite a general mood of pessimism. "All the best investment ideas are hiding behind pessimism," he states. By analysing the underlying stocks, investors can find wonderful global businesses that are cheaply priced right here on the UK exchange. It’s about buying the best companies globally, not just the UK economy.