Principles of Marketing Chapter 1: Marketing: Creating & Capturing Customer Value - SlideServe
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Principles of Marketing Chapter 1: Marketing: Creating & Capturing Customer Value - SlideServe
Principles of Marketing Chapter 1: Marketing: Creating Capturing Customer Value. A Change in Marketing Its Importance. Firms are “returning to marketing” Change and Instability in Marketplace Technology Economy Social interests Shift in Marketing’s “Focus” “Performers”
Aug 31, 2014
Marketing Chapter 1 Summary
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