Ikea took their “build it yourself” identity and applied it to cooking, creating a recipe page where every ingredient is printed exactly where it should go. Customers simply place the items on the sheet, wrap it up, and put it straight in the oven. It turned a normally complicated task into a fun, beginner-friendly experience. The result surprised even Ikea. This campaign boosted sales of related kitchen products by more than 23 percent because people wanted to try the idea for themselves. It bl