The Corporate site for Scotland's National Tourism Organisation ...
Welcome to VisitScotland's corporate website. VisitScotland is the national tourism organisation for Scotland. We support the responsible growth of the tourism and events sector so that the whole country benefits. Our corporate website brings you the latest industry news and advice, research and opportunities available to help our sector thrive.
About VisitScotland & Our Role in Scottish Tourism
Information about VisitScotland. Our aim is to benefit Scotland by growing the value of tourism and events. We want to drive the visitor economy and create better places for people to live, work and visit. We do so through our marketing, industry development, and events work. In this section of the website, you’ll find details about who we ...
Scottish Tourism Statistics & Research | VisitScotland.org
This allows Scottish tourism to meet the challenges of today’s marketplace. You can benefit from this research as it informs you of: developing trends in the tourism sector. current industry performance. visitors’ attitudes and experience of Scotland. characteristics of domestic and international visitors. View some of our key research studies.
How Visitors Travel To And Around Scotland I VisitScotland.org
Pre-nesters were more likely to travel by public transport driven by environmental concerns, cost, and not having access to a car. In 2023, the majority of visitors who were using a car were using a petrol or diesel vehicle (84%). Although 12% were using hybrid vehicles, only 2% were driving pure electric vehicles for travelling around Scotland.
What We Do - About Us | VisitScotland.org
It covers the work we will carry out to enable Scotland to be a leader in 21st century tourism with a thriving, responsible visitor economy. Our strategic framework. Find out information on what VisitScotland does, who we work with & how we work together, marketing activities, advice, events, partnership initiatives & more.
Culture & Heritage - Tourism Research | VisitScotland.org
It's the founding language of Scotland, associated with a rich heritage of music, folklore and culture. Results from the Scotland Visitor Survey 2023 highlight that: 28% of visitors agreed that "finding out more about Scottish Gaelic language and culture enhanced my visit". This rose to 46% for our long haul visitors.
Outdoor Activities - Visitor Research & Statistics - VisitScotland
Activities are central to the visitor experience in Scotland and outdoor activities align well with core visitor motivations for choosing Scotland. 70% of visitors were attracted by Scotland's scenery and landscape. 27% by the outdoor activities available. Visitors from all markets are participating in outdoor activities.
Latest Statistics Research | VisitScotland.org
Our latest research on tourism. Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.
Highlands - Tourism Statistics & Visitor Numbers - VisitScotland
7.64 million. total nights spent in accommodations by international and domestic visitors in 2023. £762 million. total spend by international and domestic visitors in 2023. £333. average overnight visitor spend in 2023. Figures shown represent tourism performance for the Highlands, 2023. Sources: International Passenger Survey 2023, Great ...
Scotland's Regions - Tourism Research & Statistics
Our regional team. Find out more about our regional team who work in collaboration with local authorities, destination organisations and other key stakeholders. Discover research and insights on tourism within each of Scotland's regions, including visitor numbers, top types of accommodation and popular things to do.