Demand Gen Report - The Latest B2B Marketing News & Trends
B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) platform Demandbase — highlighted…. Industry News November 5.
Research - Demand Gen Report
2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase. An adept content marketing strategy is one that is treated as a living document —…. Research.
Reports - Demand Gen Report
The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing…. Reports. What’s Working In Corporate Gifting In 2024? Streamlining Processes Through Tools & Tech. In an era where personalized content and brand differentiation are critical, corporate gifting remains a…. Reports.
Demandbase Acquires InsideView, DemandMatrix To ... - Demand …
May 4, 2021 · Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive ...
Blog - Demand Gen Report
Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap. The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker…. Blog October 2.
Striking The Right Balance Between ABM & Demand Generation In …
Published: September 25, 2024 Author: Kelly Lindenau. The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies. While ABM was once seen as a hyper-targeted, sales-driven strategy while demand generation was the broader ...
SiriusDecisions Unveils New Demand Waterfall Model ... - Demand …
May 17, 2017 · The SiriusDecisions Demand Waterfall has transformed the way thousands of B2B organizations have approached, managed and tracked lead management over the past decade. This week at the SiriusDecisions Summit 2017 in Las Vegas, that iconic framework was transformed to address many of the fundamental shifts towards account strategies, personalization and the need for greater precision in ...
The Power Of Visual Content [Infographic] - Demand Gen Report
Sep 17, 2014 · The Power Of Visual Content [Infographic] Published: September 17, 2014 Author: Devin McDonnell. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.
B2B Intent Data Trends To Drive Marketing Success
Oct 10, 2023 · B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager embrace of intent signals, many B2B marketers lack a systematic approach to using the data. More than half of marketers using intent data admit they have a partially developed strategy or none at all ...
About Us - Demand Gen Report
About Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.