A "psychographic profile" consists of a relatively complete profile of a person or group's psychographic make-up. These profiles are used in market segmentation as well as in …

Jul 15, 2025 · A psychographic profile is a unique description of the attitudes, habits, and interests of an individual or group. It's a collection of consumer values and behaviors that tell you who …

Feb 27, 2024 · Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, …

May 1, 2023 · With psychographic data, it’s much easier to design landing pages for key personas. When you’re creating messages and designs for a specific person, you’re doing …

Nov 4, 2023 · Psychographic segmentation is a market research method used to divide a market or customer group into segments based on their beliefs, values, lifestyle, social status, …

Apr 1, 2024 · We'll explore the most well-established psychographic definition and methodologies and how you can use them to refine branding strategies and new product development.

Dec 1, 2025 · Psychographic segmentation involves dividing your audience based on psychological characteristics that influence their consumption patterns. This includes values, …

Understanding your customer in psychographic terms isn't just about personalization and segmentation — it's about getting inside your customers’ heads and speaking to their hearts.

plural in form but singular or plural in construction : market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears) …

Dec 15, 2025 · In this article, we define psychographics, outline how it differs from demographics, discuss its uses in marketing and introduce six examples of commonly used psychographic …