Taylor Swift may have her legion of fans rooting for the Kansas City Chiefs in Sunday's Super Bowl but the global pop star ...

Superstar singer Taylor Swift has been a staple of the past two NFL seasons ever since the start of her relationship with ...

Taylor Swift has been an integral part of Chiefs Kingdom since she stepped out publicly with Kansas City's famed tight end ...

Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year.

Taylor Swift began attending football games regularly a year ago and the superstar singer is already experiencing the highest ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...

Sarah Chapelle is the author of "Taylor Swift Style" and explains what the singer wore to her first Super Bowl game in Las ...

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift ...

Since going public with Kansas City Chiefs' Travis Kelce, Taylor Swift has generated $1 billion in brand value for the NFL.

Could the presence of Taylor Swift lead to success for Travis Kelce and the Kansas City Chiefs at Super Bowl 59?

Taylor Swift's boyfriend, NFL tight end Travis Kelce, is preparing to play in the Super Bowl LIX, which takes place on Sunday ...