Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year. Here’s why.

Superstar singer Taylor Swift has been a staple of the past two NFL seasons ever since the start of her relationship with Kansas City Chiefs superstar tight end Travis Kelce. Now a regular at Chiefs games,

Taylor Swift has been an integral part of Chiefs Kingdom since she stepped out publicly with Kansas City's famed tight end Travis Kelce in fall 2023. And now the team's owner, Clark Hunt, has spoken out about how the "Taylor Swift effect" has affected the team.