Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of ...
As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach ...
Warsaw, Poland, 21 September 2025: Nielsen, a global leader in audience measurement, data and analytics, has published its ...
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...
Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...
In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...
NEW YORK – September 30, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that ...
Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the media industry. The data helps media buyers maximize the impact of their ...
Descubra cómo el conocimiento del consumidor local influye en las decisiones de compra y puede mejorar sus estrategias de ...
Entdecken Sie, wie die Erkenntnisse lokaler Verbraucher Kaufentscheidungen beeinflussen und Ihre Marketingstrategien ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback