In 1933, US President Franklin D. Roosevelt had a product to sell. It was a collection of programs and financial reforms known as the New Deal, which Roosevelt believed could help to catapult the ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC. The projections were ...

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An ...

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered. The findings were based on an ...

Well, friend, today is International Talk Like a Pirate Day. So shore up your best pirate puns and show them off in your meetings today. Or see how many slightly extended "Arrs" you can work into ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...