Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos ...

Adding images to your LinkedIn pages and content can boost interest and engagement. In order to get the best results, it helps to have the correct crops. An infographic (below) from Hootsuite covers ...

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and to create shorter pieces, according to recent research from Demand Gen Report and ON24. The ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain. That's according to two surveys of business professionals conducted by Bain & Company. An infographic ...