While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...

The network is calling the solution the advertising industry’s 'first large marketing model'. Contact Customer Support at ...

The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and ...

With rich, high-impact visuals, the campaign pays homage to Happydent’s iconic legacy—including memorable classics like the ...

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

Famous Innovations won two Grand Prix awards for ‘The Anatomy of Suffering’ campaign for Henlo Pet Nutrition on the final day of Abby Awards 2025, powered by One Show. The evening honoured standout ...

Deceptive green marketing, also known as greenwashing, can create a negative impact on consumer trust, brand perception, and buying behaviour, according to the latest research conducted by the Indian ...