Articles written by Rahat S Khan ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

The latest ad films and campaigns from brands like Godrej Pet Care, New Balance, PUMA India, Being Human, Akasa Air, Narayana ...

From purple press to AI lullabies and floating pandals, Havas is entering Cannes with cause-led campaigns that merge culture, ...

Indian creators are quietly becoming the new faces of global marketing and the world is finally taking notice, says Fame Keeda co-founder.