From purple press to AI lullabies and floating pandals, Havas is entering Cannes with cause-led campaigns that merge culture, ...

The latest ad films and campaigns from brands like Godrej Pet Care, New Balance, PUMA India, Being Human, Akasa Air, Narayana ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

Articles written by Rahat S Khan ...

Indian creators are quietly becoming the new faces of global marketing and the world is finally taking notice, says Fame Keeda co-founder.

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global ...

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Leo India emerged as the top winner on Day 2 of the Abby Awards 2025, powered by One Show, clinching 21 metals. The agency bagged 12 bronze and nine silver awards across various digital and social ...

There is a particular kind of silence that follows when you are handed a media mandate for a product you have just heard of—expected to distill meaning and magic from decisions you had no part in. And ...