Who are the billionaires who have brought SHEIN back to India? - With government approval secured, the Ambani family played a ...

Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in ...

Founded in China in 2012 and later headquartered in Singapore, Shein offers a vast selection of low-priced Western clothes.

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Nykaa remains confident in its market position and does not anticipate heightened competition, even as Chinese fast fashion ...

Nearly five years after it was banned in India amid border tensions with China, low-cost fashion brand Shein is back. After ...

In its Q3FY25 earnings call Nykaa said it isn't concerned about Shein's relaunch but the company hiked its ads spending by 41 ...

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail ...

While Nykaa's management said the firm’s top-of-mind recall is expected to give it an edge over rivals, the company is also ...

Shein, the Chinese fast-fashion retailer, has reentered the Indian market through a collaboration with Reliance Retail, ...

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and ...

Shein India app, launched by Reliance Retail's subsidiary Nextgen Fast Fashion, partners with Indian MSMEs to manufacture and ...