Puma SE reported a 9.8% sales growth in Q4 FY24 and launched a new efficiency program aiming to enhance profitability through cost control measures and strategic investments.
German sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts, as they aim to bolster profits.
Herzogenaurach, Germany, 22 January 2025 – Sports company PUMA announced today preliminary 2024 results, reporting a currency adjusted (ca) sales growth of 9.8% to € 2,289 million (+15.5% reported) in ...