Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
Vita Coco has joined the Poppi pile on. In an obvious nod to the backlash following Poppi’s Super Bowl ad campaign, which ...
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Coca-Cola is Olipop’s and Poppi’s latest prebiotic soda competitor. But are ‘healthy’ sodas actually good for you?
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Direct Marketing News23h
Poppi’s Super Bowl stunt sparks online backlash
Much of the backlash stemmed from Poppi’s focus solely on mega influencers, rather than incorporating a diverse mix of ...
The Post1d
Poppi's vending machine stunt fails
Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...
‘Beautiful’ girl, 12, died after limp turned out to be ‘aggressive’ tumour in her pelvis
THE parents of a 12-year-old girl who died from an “aggressive” tumour said her diagnosis was a “bolt from the blue” after ...
Direct Marketing News5d
Poppi faces backlash for influencer vending machines
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
Her Campus5d
What Brands Can Learn From Poppi’s Backfired Strategy
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
Inc3d
Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the chaos marketing mantle. The better-for-you beverage brands are at it again ...