Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...
Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...
Black audiences spend 32 hours on apps and websites on their smartphones and tablets —two hours more than the total U.S.
Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...
A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...
Walt Disney maintained its lead in U.S. TV viewing share in December, bolstered by holiday movie marathons and strong ...
Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...
Fox News Channel's coverage of the inauguration of President Donald Trump and Vice President JD Vance dominated the ...
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
FOX News Media’s special programming surrounding the inauguration of President Donald Trump and Vice President JD Vance was the highest rated in cable ...
Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...