In the Q2 2025 earnings call, Netflix announced that they will roll out interactive ads to focus on personalised content.

Netflix is pushing the envelope with AI, adopting futuristic tech from Runway AI to turbocharge its content creation.

Streaming giant Netflix is now officially in the era of generative artificial intelligence content production, representing a significant shift in how original ...

Netflix Inc. and Walt Disney Co. have quietly begun evaluating AI‑driven video tools from New York–based startup Runway AI, signaling a cautious embrace of generative technologies that have stirred co ...

Picture a world where a low-budget sci-fi series delivers blockbuster-level visual effects, or a director previews a fully ...

Netflix has officially entered the era of generative artificial intelligence (AI) in content creation, marking a major ...

Netflix (NFLX) has started experimenting with AI video generation technology developed by Runway AI, a New York-based startup ...

Netflix is testing generative video tools from Runway AI in content production, a source said. Disney has also trialed the solution but said it has no plans to adopt it. The update adds to growing ...

In a 17th July earnings call, Netflix co-CEO Ted Sarandos revealed that Netflix used generative AI in visual effects for a sequence in its Eternaut production, which is one of the biggest shows of the ...

Netflix confirms using generative AI for VFX in its series 'The Eternaut,' citing a 10x speed increase and sparking a debate ...

David Sacks serves as both AI and crypto czar while maintaining his role at Craft Ventures -- an arrangement that critics see ...

Netflix used generative AI in its show "The Eternaut” to produce a complex visual effects scene reportedly 10 times faster ...