From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

Matcha, despite its health benefits, may hinder iron absorption, especially for vegetarians and vegans due to its high ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

SHOPPING: Looking for your new favourite perfume? This £24 option smells like an actual matcha latte - and customers are ...

Curious about matcha tea? Experts explain its health benefits, side effects, daily limits, and how to enjoy it safely as part ...

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

Want to learn how to make matcha in your kitchen with the help of as less ingredients as possible? Then Dhanashree Verma is ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...