Disney's CEO Bob Iger has admitted the company's film slate has struggled in post-pandemic times by focusing too much on quantity and not enough on quality. Marvel's Cinematic Universe, in particular,

Marvel Studios actually is advertising that director Jake Schreier’s MCU movie has a very different title. In fact, a huge Los Angeles billboard, as well as theater standees and social media promos are giving you the answer up front, instead of making you wait until the end of the picture.

In an unusual marketing move, Marvel Studios is rebranding "Thunderbolts*" under a new name that spoils the final scene of the film.