The Hard Rock Hotel & Casino Bristol opened the doors to its permanent home on Thursday. Country music star Blake Shelton performed at the casino’s entertainment venue to celebrate its grand opening.

With the grand opening of the Hard Rock Hotel & Casino Bristol on Thursday, employees are hard at work preparing for the doors to officially open to the public. On Tuesday, employees held a team member rally to get everyone pumped up for opening day.

The Hard Rock Hotel & Casino Bristol is set to open Thursday. The iconic guitar smash is scheduled for 10:30 a.m. The grand opening is set for noon. We plan to stream those events on our website and social media platforms.

With the long-awaited grand opening of the permanent Hard Rock Casino in Bristol on Thursday, casino officials want visitors — whether they’re curious first-time guests or high rollers from another country — to know they’re in Bristol.

People from all over the region came here to check out the Hard Rock Hotel and Casino.On Thursday morning I spoke with casino-goers waited to get in and they t

Smoking will be allowed inside the new Hard Rock casino gaming area but efforts have been made to address concerns of non-smokers. Virginia allows casinos with proper ventilation an exception under provisions of the 2009 Virginia Indoor Clean Air Act.

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Four years after Bristol voters approved a casino, and two years after a temporary gaming facility opened there, southwest Virginia now has the full Hard Rock experience.