Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

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Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

Dell, like Apple iPhone naming convention, will offer PCs in three segments: Dell, Dell Pro, and Dell Pro Max. Each segment will have three subcategories: Base, Plus, and Premium.

CES 2025 runs from Tuesday, January 7 to Friday, January 10, 2025. Those are the official show dates, although many ...

In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...

CES 2025 finally kicked off with plenty of excitement, bringing tech lovers and industry leaders together for another round ...

The company announced that will adopt a simplified branding strategy, reorganising its PC lineup into three tiers: Dell, Dell ...

At CES 2025, industry leaders Dell, HP, and Lenovo introduced some groundbreaking laptops that hope to set new benchmarks in ...

Dell is streamlining its PC lineup, retiring iconic names like XPS and Inspiron in favour of a unified 'Dell' brand, mirroring Apple's naming strategy.