Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior, are proud to announce their strategic partnership and the ...

Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a ...

According to new data shared by Circana, live service games are taking up more and more player time, changing the way the ...

Target's deal with Champion comes as the Minneapolis-based retailer tries to rev up its stock performance and its sales, ...

Players are still very much focused on a handful of live-service games, as over 70 percent of PS5 and Xbox Series X/S players ...

Sales of unauthorised, flavoured disposable vapes in the United States amounted to around $2.4 billion in 2024, or 35% of the ...

According to a recent report, more than 70% of active PS5 or Xbox Series X users played at least one of the top 10 ...

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for CPG ...

Console gamers are seemingly loving all their options when it comes to live-service games, as they are among the most popular ...

Game On” is The Fly’s weekly recap of the stories powering up or beating down video game stocks. Discover the Best Stocks and Maximize Your ...

Some e-cigarette companies targeted by U.S. authorities have altered their business model or changed their corporate ...

Circana has revealed that gaming sales saw declines in many categories this January compared to the previous year.