Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.

"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...

Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.

Jon Tower, Citi restaurant analyst, joins 'Squawk Box' to discuss Starbucks' quarterly earnings results, the challenges ...

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as ...

That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.