SAVE $50: The new black titanium Apple Watch Ultra 2 (GPS + cellular) is on sale for paid members of the My Best Buy program starting at $749 (typically $799). Meanwhile, non-members can get it for $779.99 at Amazon. It's set for release on Sept. 20.

Note: We first saw the Apple Watch Ultra 2 hit its lowest price ever on Amazon on September 13, 2024. Shortly after, it went back to full price—but as of September 18, 2024, it is back down to $689, its lowest price ever.

It makes absolutely no logical sense to buy the black Ultra 2 — especially if you already have one. Yet, not every purchase has to be made with your brain. Sometimes, and only if it causes no harm, you can buy something simply because it’s fun.