As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

According to a 2023 report from the AI Marketing Institute, approximately: 64% of marketers say AI is critical to success in ...

One new company quietly gaining traction as a must-have in this space is RAD Intel, which leverages AI within a highly ...

Santa Barbara, Calif. — Nov. 14, 2024 — Invoca, the leader in revenue execution platforms, today released its second annual ...

AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s ...

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...

Winning Gold at The Drum Awards for Digital Experience in the Marketing category is Barilla Group and OMD with MMROI. Here is ...

AI-fluent CMOs are becoming a transformative force in business; 62% see their influence growing over broader corporate ...