As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

AI’s impact on social media is likely to be more measured than many anticipate. Meta, the largest social platform globally, ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Santa Barbara, Calif. — Nov. 14, 2024 — Invoca, the leader in revenue execution platforms, today released its second annual ...

AI-fluent CMOs are becoming a transformative force in business; 62% see their influence growing over broader corporate ...

According to a 2023 report from the AI Marketing Institute, approximately: 64% of marketers say AI is critical to success in ...

The report also indicates that 52% of AI marketing deployments are generating business value. (Image/Reuters) A recent report ...

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...

The highly anticipated first China-ASEAN AI-Empower Cross-Border Digital Marketing Competition was launched at Chulalongkorn ...

Finally, Segment acts as a CDP that uses AI to organize and activate data for precise targeting. These tools not only refine segmentation but also enable marketers to deliver highly personalized ...

One new company quietly gaining traction as a must-have in this space is RAD Intel, which leverages AI within a highly ...