If you're not a lover of obviously lined lips but still want to achieve a fuller or more defined pout, lip contouring is the ...

“Lip contouring is a lip-lining technique that creates the illusion of larger, fuller lips using a cool-toned liner ,” says ...

Made for subtle enhancement rather than bold definition, 2025's favorite liners play up the lip's shape and natural color ...

To complement the new liners, Merit is also introducing four fresh shades of Shade Slick Sheen, its beloved hydrating lip oil ...