Toys“R” Us is bringing its signature holiday magic with the opening of a new seasonal shop inside the Holyoke Mall, offering ...

Walmart says this year will bring even bigger savings and a more seamless shopping experience. Shoppers can expect up to 60% ...

No matter what age group you're shopping for, Amazon's Toys We Love collection can help you pick the perfect gift.

Black Friday is almost here, and shoppers are gearing up to spend big. U.S. holiday spending is expected to exceed $1 ...

A man has been arrested after police spotted him driving what appears to be a Power Wheels Barbie Jeep Wrangler in morning rush hour traffic. According to a report by the Prince George Royal Canadian ...

Walmart is offering competing deals to Amazon Prime Day, including a Barbie DreamCamper playset for $65. The Barbie DreamCamper includes seven play areas and over 60 accessories. Walmart's Deals ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed the ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has signed ...

Mattel is partnering with OpenAI to develop AI-powered toys and experiences around its portfolio of brands. The maker of Barbie dolls and Hot Wheels cars said Thursday that the agreement will bring ...

June 12 (Reuters) - Mattel (MAT.O), opens new tab has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, ...

The process of making action figures is not an easy one. It's not just about digitally sculpting a character, throwing it in the development pipeline and watching a factory machine spit out a ...