'It Will Change' | UTSA marketing professor sounds off on TikTok as vision to keep app online takes shape
But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...
How Small Businesses Can Adapt to TikTok’s Uncertain Future
TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban ...
TikTok creators are turning against the platform—how it could affect influencer marketing
TikTok’s decision to voluntarily go offline Saturday, even though the Biden administration said it wouldn’t enforce the ban, ...
Cyprus Mail on MSN2d
The TikTok effect: How social media is shaping Cyprus’ creative economy
The rise of TikTok has transformed the social media landscape, turning ordinary users into content creators and global influencers. In Cyprus, this platform’s impact is evident in the flourishing ...
Marketing Dive2d
How E.l.f. balances entertainment, purpose to tap into a TikTok trend
In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...
HousingWire3d
The TikTok strategy that helped one agent build an $89 million business in four years
Can you build a thriving real estate business on TikTok? Learn how Kina Desantis grew her wildly successful business in just ...
MM&M3d
TikTok is back — for now. What does it mean for medical marketing?
Medical marketing leaders weigh in on the temporary respite for TikTok and what it means for pharma clients. After a ...
As TikTok faces a ban, creators brace for an uncertain future
"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...
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Tinder taps TikTok influencers to lure Gen Z
Young people are finding dating apps more appealing after watching paid influencers on TikTok share their experiences, per ...