By 2020, just two years after their pitch, Super Coffee's revenue soared to $26 million, and the company's valuation skyrocketed to a whopping $400 million. Talk about a coffee rush.

That exact issue is what led Jordan DeCicco to found Kitu Life Super Coffee. As a collegiate student-athlete drained from early morning workouts, Jordan found himself falling asleep in class.

Many of Hollywood's biggest stars, including Billy Crystal, Post Malone and others, will star in some of the most highly-anticipated Super Bowl commercials of 2025.