A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday.

Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.

Jazwares announced a new celebratory Sanrio Squishmallow of My Melody ... It is also one of many items designed to celebrate the character’s anniversary. She turns 50 this year, while Kuromi ...