Southwest is now charging passengers to select their seats. This follows on from its recent decision to introduce new baggage fees.

Southwest Airlines has announced a major change to its long-standing policy, giving customers the option to select their seat when booking a flight. The new policy will begin on Jan. 27, 2026, according to the airline’s statement.

Over the past few months, Southwest Airlines has announced several controversial changes, such as adding bag fees and changing its boarding process. Travelers have openly chastised the airline for its recent changes,