It was all about peanut butter. Crosby became very wealthy. Doing business as Skippy, Inc., he registered Skippy as a trademark in 1925, and then licensed the mark for branded toys, games ...

Apparently, peanut butter manufactured at the company's Little Rock plant was found to contain metal shavings. Skippy employees did the right thing immediately and pulled the product for destruction.

Without much consensus out there on the internet, or in real life chatting with fellow food folks, I conferred with Sam ...

Peanut butter brand Skippy's first ad campaign in five years combines an interactive mobile Web experience with social media to stir up some fun and engage new customers. Newly positioned under Hormel ...