Historian Gerry Bowler, author of Santa Claus: A Biography, clarifies, "Many believe that Coca-Cola was responsible for establishing Santa's red-and-white costume, but that's not true.

USA: Santa Claus The name “Santa Claus” originates from the Dutch “Sinterklaas,” a variation of St. Nicholas. The modern American image of Santa began to take shape in the 19th century, thanks to ...

Santa Claus’ suit may be one of his immutable features today, but he didn’t always wear red — and his closet used to be much more expansive. The legendary gift-giver’s style is just one ...

This popular image of Santa was largely promulgated by the Coca-Cola Company, which featured images of Santa Claus in its Christmastime advertising for much of the 20th century.

Santa Claus’ suit may be one of his immutable features today, but he didn’t always wear red — and his closet used to be much more expansive. The legendary gift-giver’s style is just one ...

DESIGNING SANTA CLAUS At that time, Coca-Cola was trying to boost winter sales, promoting a product that could be enjoyed all year round, not just as an escape from the summer heat.

Mariah Carey's Christmas money maker At that time, the image of Santa Claus was not very well known. It was not until the 1930s, thanks to Coca-Cola, that the character became popular in the US.

Since Coca-Cola put Santa in a red suit in the 1930s, the brand has been inextricably linked with Christmas. This festive season it is once again helping people to connect ...

It’s fascinating to see Santa Claus’ evolution from how he was depicted back then compared to today. Many early picture cards showed a thinner-looking version, sometimes dressed in a green or ...