At the PGA Show, Derek Jeter and Chris Riccobono tell the story behind how Greatness Wins came to be and what makes them different in the crowded golf apparel market.

As Jack Nicklaus turns 85, we look back at heroes giving us a sense of what The Golden Bear has meant to them.

Everything you want to see and experience from Demo Day and the exhibition floor at Orange County Convention Center.

The Ohio State Buckeyes are the champions of the College Football Playoff. Support your Buckeyes on the golf course with some ...

Primo, one of the fastest growing golf apparel lines and one that is based in Lehi, announced Monday a partnership with ...

First up in our cart: The green quarter-zip and a set of ball markers. But a hat and t-shirt might be up next. We'll see if ...

The New York Yankees. The Dallas Cowboys. Manchester United. The Notre Dame Fighting Irish. OK. The Tomorrow Golf League club ...

Phil Mickelson has confirmed his LIV Golf team, the Hy Flyers, has signed an apparel agreement with Primo. Phil Mickelson has confirmed Primo will be the official apparel sponsor of the HyFlyers.

Charley Hoffman, seeking a fifth US PGA Tour title at the age of 48, had 10 birdies in a nine-under-par 63 on Friday to share ...

Lee is embracing fabric technology with the launch of a new men’s product platform, Lee X. The platform expands upon the ...

Rickie Fowler has signed a new endorsement deal with Cobra Puma Golf. The long-term contract extension means he will continue ...

The American's golf ball and glove deal with TaylorMade has reportedly ended, with Fowler set to use a Titleist Pro V1 and Cobra golf glove for the time being ...