Every step in a makeup routine has a purpose. Concealer covers imperfections, foundation evens your skin tone, and mascara makes your eyes pop. Lipstick ties everything together; it makes a statement ...

If you’ve been side-eyeing luxury lipsticks like MAC’s Crème Da Nude or Urban Decay’s Oatmilk but can’t justify the splurge, here’s some good news for your makeup bag (and your wallet). Fans of Nude ...

Discover 5 vibrant lip shades that lift tired faces instantly, adding glow and energy to dull skin with just one swipe of ...

Now, I’m no beauty historian, but I think it’s safe to say that lips finally got their moment in the limelight when Kylie ...

Part of the secret? The formula. With 80% conditioning ingredients, Silver City Pink treats your pout to a dose of moisture ...

Fans know Scarlett Johansson primarily as an actress in the Marvel Cinematic Universe and the upcoming film Jurassic World: ...

Getty Images Swift first teamed up with McGrath in 2017, when the makeup maestro created a glittery red lip for her “I Don’t Wanna Live Forever” music video. She went on to wear a full face ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Lip combo tutorials have taken over our social media feeds with every video showcasing yet another product we should probably add to cart—stat! Of all the star players in a lip combo video ...

Her dress immediately caught my attention, and it wasn’t because of the outfit’s bright red color. Instead, it was the flower detail on her skirt.

The red lipstick was applied with a similarly toned lipliner to provide serious precision across her dramatic cupid’s bow. Lots of big smiles and laughs on the carpet showed the expert lip at work.

Alesandra Dubin is an LA-based lifestyle writer and editor. As a veteran digital journalist, she's covered travel, food, parenting, and more for over 15 years. Her work has appeared in Travel ...