Recall and recognition are the implicit and explicit ways in which audiences bring to mind brand name, message and news (or fail to do so). It is a metric that advertisers often use to pre-test the ...

Now, after being delayed and reworked, Recall is back. To test it right now, you need a Copilot+ Windows PC (for the necessary AI processing), and you need to be using the developer version of ...

Recall and recognition are the implicit and explicit ways in which audiences bring to mind brand name, message and news (or fail to do so). It is a metric that advertisers often use to pre-test the ...