Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Behavioral economics has uncovered many ways to nudge, influence, and persuade. Now, the MINDSPACE framework has put them together in one simple model.

The most dangerous deceptions aren’t the obvious ones—they’re the ones wrapped in gestures we’ve been conditioned to ...

All forms of stubbornness, which combine the ingredients of blind pride and impotence, are deadly. However, diplomatic ...

While the masses are focused on the potential resolution and what will happen if we do not see one, there is a more immediate ...

Humans still have a 100 percent death rate. But dedication to the mind-body connection helps us enjoy the life we do live.

Across the region, wholesalers, restaurants, and startups are having to decide whether to stick to their plans in the hopes ...

Apple has dropped the ball with AI so far. But Ian King says the company can turn things around quickly by focusing on what ...

Students can access just about anything with the tap of an icon. How can this create harmful habits and what is higher ...

Keith Kaplan goes live at 8:00 pm Eastern … global trade as “deteriorated sharply” … who really wins in the push for reshoring manufacturing We’ll begin today’s Digest with a reminder… Tonight at 8:00 ...

coli outbreak tied to Quarter Pounders sickened 49 people across 10 states, hospitalized 10, and caused one death, prompting the chain to temporarily pull items and investigate suppliers.