Less than one in three marketers report having influence over their brand’s distribution strategy, despite place being a crucial part of the 4Ps. The 4Ps of product, price, place, and promotion are ...

Benz’s premium price positioning is a crucial part of building the brand for the future, as well as selling cars today, says ...

The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

Secretary Rex Gatchalian and Caritas Philippines Foundation Inc. President Most Reverend Jose Colin Bagaforo sign a ...

The study defines strategic issues at the 4Ps of marketing (Price, Product, Place, and Promotion) and provides actionable recommendations on improving Unitel’s social media marketing strategy using ...

The review will look at how troops can provide honest feedback about operations, without fear of it impacting their careers.

Managers are now using AI to make decisions about raises, promotions, and even firings, according to a new survey.

LA TRINIDAD, Benguet, Philippines — Rodiyo Tacdoy was among the children monitored under the government’s Pantawid Pamilyang Pilipino Program (4Ps). Last month, he emerged as winner in the ...

Hairan Bairulla recalled how challenging it was to make ends meet while supporting the education of her seven children in Bataraza town, Palawan. While her husband works as a market collector, she ...

MANILA, Philippines — The Department of Social Welfare and Development (DSWD) on Wednesday urged beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps) to ensure their children ...

The Supreme Court on Thursday ruled unanimously in favor of an Ohio woman who claimed she was discriminated against for job promotions in favor of gay candidates. The ruling, Ames v. Ohio ...

In fact, in the last two rounds of annual partner promotions, Clifford Chance was the only top U.K. firm to have promoted a Greater China lawyer into its partnership.