By harnessing the power of AI and ML in promotions, retailers can navigate the complexities of the modern market and achieve ...

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

Including packaging in a product strategy has benefits such as boosting brand awareness and enticing customers to make spontaneous purchases.

Promotional marketing is all about creating memorable and engaging experiences that leave a lasting impression on consumers, ...

Tourism promotion efforts on the part of Tourism Promotions Board (TPB) Philippines have achieved “impressive stats”, stated ...

After all these years, email remains an effective method for businesses to reach their target audiences. There are ...

Lamb will drive initiatives aimed at elevating GSP’s brand presence while overseeing strategic marketing efforts, the company ...

From advanced advertising tools to dynamic pricing and international expansion, here are my best tips for how to thrive on ...

Happy New Year! This is MarketWatch reporter Isabel Wang bringing you this week’s ETF Wrap. In this edition, we look at fund flows and some of the top performers in 2024. We also explore the ...

The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

What does the term article marketing promotion refer to? It is the process of marketing and promoting your online articles. Here’s how it works.

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional ...