The rumors of Guitar Center's demise have been "greatly exaggerated," as its 6.6% growth in holiday retail sales attests.

How Do Businesses Choose the Right Influencers? Navigating the landscape of influencer marketing can be a complex endeavor ...

ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday.

Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.