Parrot Uncle, which has sold millions of ceiling fans in the U.S. and global markets, will partner with SKYX to bring this ...

Following its successful market entry in Taiwan in April, the brand is expanding its product lineup within just three months ...

So you have a great idea for a new product or service. Congratulations! You’ve taken a major step, but you’re still a long way from getting it out into the world—and even further from doing so ...

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

Swiftly has rolled out the largest alcohol cashback program in U.S. convenience retail, in partnership with Circle K.

Analysts at research and brokerage firm Bernstein have expressed optimism about the future of equity tokenization despite the ...

Achieve Life Sciences has signed up Omnicom to support the launch of nicotine dependence treatment cytisinicline, positioning ...

People won’t care about your launch just because you do. There’s a common misconception in business: If you build something great, people will show up. Or, even worse, if you announce it loudly enough ...

Outline clear benefits and results in marketing Once you know the customer problems intimately ... Pricing is an area ...

A sourdough baker turned entrepreneur in North Carolina has delayed his new product as he contemplates the prospect that ...

According to McKinsey data, the share of launches by first-time launchers has more than tripled over the past decade. A product launch success determines 81% of a drug’s sales performance.

Deli Group, a world-renowned manufacturer of office and school supplies, successfully hosted its inaugural brand ...