It makes sense: Apple is the world’s largest company almost entirely because of the iPhone, and its profits and stock price depend on putting out a new device that a hundred million or so people will ...

The simplest prediction one could make about Apple in 2025 is this: just as 2024 was the year of Apple Intelligence, so too ...

Apple's 2025 outlook includes expanding generative AI and navigating Chinese tariffs, while trying to boost iPhone sales with ...

Tim Cook has told us how Apple is going to make its biggest impact in the world, and now it’s finally starting to take shape.

Apple Intelligence features have been available for a few months. Here's what works (and what doesn't) after using Apple's AI tools on my iPhone 16 Pro.

Apple had a big year with the launch of the Vision Pro and Apple Intelligence, but the futuristic bets are falling short of ...

Apple Vision Pro is undeniably the Apple product of the year. It didn’t exist as a product you could buy last year, and it ...

While 2024 has been an amazing year, Apple's AI-ambitious will finally take flight in 2025. Here are upcoming Apple ...

Apple arrived midway through a heated AI arms race, but It had two huge advantages over its rivals. One is a "secret weapon," and the second is evident to iPhone users.

Apple's stock has now reached a new decade-high valuation level despite not showing much growth. Although Apple's stock has traded for a higher price-to-earnings (P/E) ratio than this during its life ...

Wesley is back to being a full-time iPad Pro user, but there's a splash of Apple Vision Pro and a mountain of other tech ...