Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

Overview of the 4Ps of marketing Price An important component of marketing mix, ‘Price’ refers to the value placed on a product.

It had to end sometime, and at this moment there's been no word from the General on another extension to its wildly popular Employee Pricing promotion. That, of course, could change at any moment.

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...